The Importance of A Quality Video In Marketing Your Business

Quality Video Marketing

Businesses are becoming more competitive, and with the explosion of the internet, marketing tools have changed significantly in the past decade. Viral videos, social media and other various forms of communicating via the web have taken over and changed the game in terms of promoting a business or product. To thrive in today’s uber-competitive marketing strategies, engaging marketing materials are not just crucial, but essential. Videos are a way of engaging an audience, in a way that is both fun and informational and allows them to not only interact with your business or product, but remember your message.

The B2B Demand Generation Benchmark Survey for 2012 topic Percentage of Marketers Using Each Content or Offer shows that most respondents prefer video over white papers, case studies, even live demos with reps. Bubobox, an online brand ambassador marketing company, recently released an infographic with statistics that validate the power of video:

Video Marketing

  • 60 percent of people prefer watching video over reading text
  • Video prevents visitors from leaving your website without taking any action
  • Video keeps visitors longer on your website
  • People will remember more from a video than from written content

Having an edge over the competition relies on successful branding. Businesses wants their brand to be the number one choice by consumers in its respective market. Having an engaging video for advertising, marketing and promotion that appeals to the consumer as well portraying adequate brand messaging can provide the edge needed to thrive in today’s marketplace.

Smitten Studios of Pittsburgh is a leader in video, animation, motion graphics, graphic and brochure design, and corporate and aerial photography. With a creative and experienced staff who has their finger on the pulse of today’s market, Smitten Productions knows how to turn out a finished product that is not only engaging, but an creative and accurate representation of the organization itself.

Smitten Studios’ experience and creative team has attracted national and regional companies, including Tommie Copper, Phillips Narelco, Giant Eagle, First Commonwealth Bank, JFS Wealth Advisors, Halliburton, and Consol Energy Center. Simply put, Smitten Production has the talent and the knowledge to turn out a finished product to satisfy the needs of the customer as well as their desired audience. For more information on Smitten Production’s Corporate Videos, or any other services, contact us today!