2020 Video Marketing Statistics

December 24, 2020

Video is a powerhouse when it comes to reaching users, increasing conversions, and boosting your sales. It has risen in popularity along with social media and has become a valuable form of content.

To help you make the most informed decisions for your marketing strategy and ensure you get the most ROI for your video marketing campaigns, Smitten Studios has put together some helpful video marketing statistics from to help you better understand the impact video can have on your business.

In 2021, people will be spending 100 minutes per day watching online videos.

With more and more companies using video as part of their marketing strategy, the average consumer will spend an estimated 100 minutes each day watching online videos in 2021, according to a forecast from Zenith, an increase of 19% from 2019 when the daily viewing minutes were at 84.

Video is one of the fastest-growing digital marketing tools, so as you create your marketing plan for 2021, make sure video plays a role to ensure you are reaching a large supply of audiences.

92% of marketers say video plays a crucial role in their marketing strategy.

According to Wyzowl’s State of Video Marketing Survey, in 2020 92% of marketers said that video is a crucial part of their marketing plan, growing from 78% of marketers in 2015.

You may be wondering why so many marketers say video is an important part of their marketing strategy. The reason is that according to 88% of marketers, video provides a great Return-on-Investment (ROI). Back in 2015, only 33% percent of marketers expressed that video provided them with a positive ROI, show that video now has a stronger impact on consumers.

Almost 50% of consumers want to see videos that reflect their interests.

Based on a survey from MarketingCharts.com, 48% of consumers are seeking video content that reflects things they are interested in. While videos are entertaining to watch, they also play a major role in the consumer’s decision-making process. To ensure the consumer converts after viewing your video, you need to make sure your content meets the expectations of your audience.

When it comes to what consumers are looking for in your video content, 48% say they want to view videos that show specific services and products they use, own, or are interested in. 43% of consumers say they want video content they can interact with, deciding the information they want to see, and when they want to see it.

Corporate Video Services to Keep You Ahead of the Competition

At Smitten Studios, we expect video to continue to be a marketing powerhouse in 2021. While you are putting together your budget and marketing strategy for the coming year, we would love to discuss our corporate video services with you!

Our creative team can help you with the entire corporate video production process to help you create effective corporate videos to help you reach your target audience. Contact us today to learn more!

We were extremely impressed and pleased with the thoroughness and professionalism of Mike Smith and his team at Smitten Productions. The final product was creative, first class and far exceeded our expectations.

Cliff McNary
Managing Director, Fusion Investment Group, LLC

Mike’s enthusiasm and experience have been instrumental in delivering exceptional video solutions to many of our clients. I can’t recommend Smitten Productions highly enough.

Bryan Ward
Chief Strategy Officer, Zoltun